WordPress ecommerce is an unstoppable trend. You can have a beautiful multifunction site ready to receive and give service to a crowd of visitors and do all the work for you from the front end to the shopping cart.
Everyone keeps talking about increasing profits in ecommerce, but you feel it’s not you. You’ve spent a lot of time and effort driving tones of traffic to your shopping cart, but you’re losing most of the sales. Could it be your site is not the most suitable one?
The product page is the most important one in your ecommerce website. It is complex and contains so many different elements that it can be very complicated to design. However, does your page have the amount of information required to get a sale?
In a business world as this one, your competitor is at a click away, so you must convince your visitors to buy from you when they get to your site and displaying the right information makes a difference.
In WordPress ecommerce there are some basic elements and design patterns that can get better results for your business if they are on your product page.
Here are the 5 tips to create a killing product page for your WordPress Ecommerce site:
1. Don’t forget to include the product name
It may seem obvious, but you can find pages where you don’t know exactly what you are going to buy. Make sure that your visitors know exactly what they are looking at. Make the product names descriptive, short and optimized for search engines. Each name should be unique, so if prospects are looking at a list of products, they can clearly identify the difference between them.
2. Include a visible Buy Button
It is very important that visitors know the price for each product as soon as they see the image. Ideally, the price should be near the product image and the Buy button. It is also important that you choose the right color, size and text for the button, and it may vary according to your site or even the geographic location you are targeting.
What is clear is that the best place for the Buy button is high on the page, so that a prospect doesn’t waste time and energy looking for it.
3. Have clear images of your products
Images are expected to be on a product page as they are essential to decide about the product to buy. In spite of the fact that the product name or description can be very complete, visitors always want to make sure the product is the one they are looking for.
Images should be properly sized so that a prospect can clearly identify the product. It is very useful to include lightboxes to enlarge thumbnails or zooms so that the visitor can have a closer look to the product and see it in all detail.
4. Include the manufacturer’s name or logo if it is well-known
It doesn’t apply to all kind of products, but if your site is selling well-known brand products, you should make the name or logo clearly visible. Today people are very brand-conscious and even brand-loyal, so it is advisable that the visitor gets visual clues to confirm this product is made by one of their favourite brands and to decide to buy.
5. Give all delivery details
The most important thing is to be clear with visitors and display the delivery cost in the product page. No matter the cost or destination, you must be very clear about that. Tell your visitors right away what the price will be and try to give them as much information before they decide to buy.
Delivery time is also very important for buyers. They will want to know if they can get their product in a rush or they will have to wait for some days. It is better to be clear and honest with your capabilities than to have to deal with an angry or disappointed customer.
WordPress ecommerce is the new revolution in online business. It is a professional tool that gives you endless possibilities and opportunities to turn your visitors into prospects and into clients for life. Having a complete, clear product page will result in trust and satisfied clients.
Now you can learn more about WordPress ecommerce with this valuable FREE video course that will reveal step-by-step how to make WordPress sites that boost your profits and revenue => WordPress Genius
Small Business Expert and Entrepreneur, Ann Blanch, has helped hundreds of businesses, authors and experts just like you to be anything but blah. For unbeatable, sure-fire ways to market your business fast, so you can build traffic, targeted leads and profits, visit ProsperityManual.com
Facebook Comments: